Reviving old-fashioned or forgotten brands requires a set of certain skills – patience, respect for DNA, deep-pockets and real affection for a marque, which for some reason Italians seem particularly good at doing.
Milan Fashion Week Men's runs from 15 to 19 January, with an exclusively online and severely reduced calendar. Deprived of the majority of its stars, the event has bet on young talent and is introducing 10 new labels.
The next Milan Fashion Week Men is scheduled on January 15-19 and, as in July, it will mix virtual performances with physical catwalk shows. On the calendar, 37 shows, including 5 physical ones, and 7 debut labels.
The flags chosen as the theme of the Florentine menswear show, which opens on Tuesday, symbolise the diverse, international range of exhibitors of this winter session, featuring major names and special events.
From January 30 through February 2, the Danish capital's Fashion Week will host its two trade shows CIFF and Revolver, along with some thirty runway presentations featuring a number of international brands.