
A trading statement from Superdry on Thursday talked of an "encouraging start" to AW21, as well as the commitment to driving more full-price sales helping it to make continued gross margin gains.
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A trading statement from Superdry on Thursday talked of an "encouraging start" to AW21, as well as the commitment to driving more full-price sales helping it to make continued gross margin gains.
Plunging store sales but a surge online were the big stories in Superdry's latest quarter and full year. It remains upbeat as recovery signs are being seen, even though store closures will delay its turnaround.
Superdry talked about the impact on its sales of the coronavirus on Wednesday and illustrated just how big a dent retailers are seeing from forced store closures and self-isolating consumers.
Superdry said on Tuesday it named Nick Gresham as its permanent finance head, providing some stability to the British fashion retailer after a management shake up a few months ago.
Superdry's full-year figures were bad, as expected, but the company said its "reset year" is starting to yield results as its shifts from a buyer-led approach, boosts web sales, increases marketing and reinvents itself.
Superdry's trading update showed a sharp decline in Q4, but new its new management said it's acting fast to get it back to generating sales rises, although a profit warning means it won't be a quick transformation.
Superdry co-founder Julian Dunkerton needed 50% shareholder support to get back onto the struggling retailer's board and he has won his battle, getting 51.15% of the votes. The exec team has quit and he's now CEO.
Superdry, and the disagreements between its current and former managers, are rarely out of the news these days, and the latest revelation is that its chairman is expected to step down by year-end.
The co-founder of British fashion retailer Superdry , has sold a 6.7 percent stake in the company, reducing his holding to 18.5 percent.
Superdry's co-founder is stepping down from the company and will focus on charity in the future, also making a big donation to boost biodiversity. His product and brand role will be shared among the creative team.