London-based designer Ifeanyi Okwuadi won the fashion prize hands down at the 36th edition of the French festival, which placed a strong emphasis on sustainability, while Capucine Huguet won the accessories prize.
The event, this year scheduled in October, has picked the creative director of Lacoste to chair the fashion competition jury, the famous footwear designer for accessories and Dominique Issermann for photography.
Supima, in a smart response to the pandemic, staged its annual celebration Design Lab entirely online on Thursday, as the organization looked forward to its next participation at this month’s Hyères Festival.
The Trieste-based competition’s 2020 edition was originally scheduled for July 17 but, like the Hyères Fashion Festival, ITS has announced the event’s postponement, to October 23, due to the Covid-19 pandemic.
On Thursday evening, a warm atmosphere and a packed Villa Noailles forecourt greeted Jean-Pierre Blanc as he inaugurated the 34th Hyères International Fashion and Photography Festival, set up by Blanc himself in 1985.
The 34th Hyères Fashion Festival begins on Thursday, with a busy programme of exhibitions, shows, competition and conferences, with Natacha Ramsay-Levy as guest of honour and the Chanel-sponsored Métiers d’art Prize.
Young designers have until 26th November to submit their applications for the fashion, photography and accessories categories of the 34th edition of the festival, which will take place from 25th to 29th April.
If fashion has any honey pot it is surely Hyères, which attracts a unique blend of hipster stars, clever insiders, and, this season, Supima, the quality American cotton grown in the deserts of the American South West.