The German group reported sales of over 4.6 billion euros in 2018 and an operating margin of 7.3%. While it looks like growth may slow in 2019, the company's major focus will be on improving its profitability.
Puma raised its outlook for full-year sales and operating profit on Thursday as it reported strong sales growth in the Americas and Asia and said its first basketball shoe in 20 years had been well received.
Puma is launching a campaign to mark the 50th anniversary of a US sprinter's black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad starring a modern-day activist for racial equality.
The reality TV star, who was unveiled as an ambassador of the German sportswear giant Puma back in April, has announced that she has jumped ship to Adidas, where she will front the new Falcon sneaker campaign.
Puma had to scramble to respond to a sudden trend for oversized, chunky sneakers in the last few months, the CEO said on Thursday, as the German sportswear maker dashed hopes for another hike to its earnings guidance.