The French label bought in 2018 by Chinese group Icicle is relaunching in Europe. It recently upgraded its website and dropped a new perfume, and has now revamped its long-established Champs-Elysées flagship in Paris.
In early August, fragrance specialist Interparfums, owner of Rochas, announced the termination of the label's menswear collections due to the economic crisis, ending the collaboration with designer Federico Curradi.
Moncler said on Thursday it had signed an agreement with France's Interparfums to start selling perfumes, as it seeks to diversify its brand and lessen the impact of the coronvirus crisis on the luxury goods sector.
France accounts for over one quarter of the total sales of the top 100 luxury corporations worldwide according to Deloitte’s 2019 report, with 9 groups listed and LVMH, L'Oréal, Kering and Chanel in the top 10.