Zara owner Inditex unveiled a 2.7 billion euro (£2.4 billion) investment in technology on Wednesday to make it easier for customers to track the items they want, blurring the lines between online and in-store shopping.
Zara, H&M and Gap may be slowly reopening their stores but the coronavirus epidemic has had a devastating financial impact on the fast fashion sector, which needs a radical overhaul if it is to recover, experts say.
Inditex made its first ever net loss in Q1 as the pandemic hit it hard. But the firm has been busy during the lockdowns and its updated strategy will see it emerging as an even stronger omnichannel operation.
The livelihoods of millions of Asian garment workers are in jeopardy after cancellations by top fashion brands, with unions, researchers and campaigners warning coronavirus could lead to a rollback of labour rights.
More than 500 garment factories in Bangladesh that supply to global brands reopened after a month-long shutdown to curb the spread of the coronavirus, while in India calls grew for an easing of its lockdown.
A group of employers' organisations, unions and major brands in the garment industry are working with the International Labour Organisation (ILO) to support manufacturers affected by the coronavirus outbreak.