After the group’s online sales hit 3.2 billion euros in 2018, Inditex is preparing for the future with a new global store model that removes the barriers between brick-and-mortar retail and e-commerce.
Inditex's Pablo Isla has announced that the long-term goal is for Zara Home to be considered a section of Zara. The homeware brand will continue to operate standalone stores, with some products available in Zara.
The Spanish apparel retailer is exploring personalisation with a denim collection which will allow customers to add embroidered words. The service will be available online and in select stores from 27 March.
The chain is joining the rebranding wave and revamping its visual identity for the second time since it was launched. The new logo has already made its debut on the brand’s online store and social media accounts.