German fashion retailer Hugo Boss on Thursday raised its outlook for the current year after third-quarter earnings rebounded above pre-pandemic levels on the back of strong demand in Europe and the Americas.
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
The German label injected a hefty dose of energy at Milan Fashion Week on Thursday, with a frenetic show-performance to unveil its latest collaboration with legendary US sportswear brand Russell Athletic.
Major global retailers agreed to extend a legal agreement with garment workers and factory owners in Bangladesh that subjects retailers to legal actions if their factories fail to meet labour safety standards.
The former boss of Tommy Hilfiger, who took charge of the German fashion group in June, presented on August 4 his five-year strategy for Hugo and Boss, and spoke to FashionNetwork.com about his market vision.
Hugo Boss has a new growth strategy called Claim 5 that aims to double its sales to €4bn by 2025. It will accelerate growth across all brands, touchpoints, and geographies and will include a branding refresh.