Sporting goods maker Adidas has launched the sale of its Reebok brand in an auction which risks being affected by a political row over possible forced labour in China's western Xinjiang region, three sources said.
Hugo Boss said that it's seen a solid start to the year as it revealed its first-quarter sales. Not that those sales rose. In fact they were down 8% currency-adjusted, or 10% in total to €497 million.
A group of investors and other funds are ramping up pressure on Western companies over alleged human rights abuses in China's Xinjiang region, highlighting the challenges for brands trying to maintain business ties.
At least three Chinese celebrities on Saturday dropped German fashion house Hugo Boss, the latest foreign brand caught in a concerted boycott by Chinese consumers over Western accusations of forced labour in Xinjiang.
Hugo Boss said Oliver Timm has now joined as its Chief Sales Officer (CSO). His arrival comes at a time of big change at the firm as a new CEO prepares to join this summer and it evolves its offer for the ‘new normal’.