Luxury goods group LVMH’s watch brands will be present at the next edition of the Baselworld watch fair in March, the outgoing head of its watch division told CNN Money Switzerland, adding the show needs to make changes.
French luxury conglomerate LVMH on Friday named Stephane Bianchi, the former head of Yves Rocher, to run its watch business after divisional boss Jean-Claude Biver relinquished his operational responsibilities.
The LVMH group owns three Swiss luxury watch brands; Zenith, TAG Heuer and Hublot. FashionNetwork.com visited the three brands’ headquarters, ahead of their opening to the public for the LVMH ‘Private Days’ initiative.
A boom in online luxury goods sales is finally convincing high-end watchmakers, long sceptical that customers would pay thousands to buy intricate timepieces on the web, to step up their investments in e-commerce.