HanesBrands has completed its acquisition of specialty intimates retailer Bras N Things, which operates a $144 million business throughout Australia, New Zealand and South Africa both in store and online.
Amazon Fashion has witnessed a tremendous rise in lingerie shopping in tier 2 and tier 3 cities. Interestingly, international brands have experienced significant demand from tier 2 and tier 3 cities compared to metros.
Hanesbrands saw sales climb 2 percent in the third quarter ended Sept. 30, to $1.8 billion, returning to organic sales growth, for the first time in eight quarters. The firm now expects full-year sales of $6.45 billion.
Apparel and textile major Arvind Ltd’s e-commerce platform NNNow is planning to enter the booming fashion e-commerce market by expanding its brand portfolio and offer other brands not owned or marketed by the firm.