Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
For the first time, two top Italian labels have joined forces and combined their creative perspectives to design two collections in one, Fendi by Versace and Versace by Fendi, which will be commercialised next May.
Friday morning in Milan was all about two labels built on Italian savoir-faire – Tod’s and Missoni, but where the former staged its best-ever ready-to-wear collection; the latter lost its way under a new designer.
Alberta Ferretti and Fausto Puglisi for Cavalli showed contrasting visions of femininity; one based on crochet and craftsmanship, the other on posh-punk rebellion, as Milan Fashion Week suddenly gathers major momentum.
The pandemic may be a long way from being over, but they are parading down the catwalks in New York this week. Uber sunny in mood and attitude, designers appear to be longing for a return to a new normalcy.
Leave it to Tommy Hilfiger to launch a path-breaking new collab’ collection with happening young talent Romeo Hunte when most of the industry is on vacation in the Hamptons or partying in the Med. It debuts on August 12.