Milan Fashion Week is scheduled on September 21-27 with an extensive programme including 65 shows, 42 of which will have in-person guests. Physical events will be in a majority, 125 as opposed to only 46 digital ones.
Covid has forced the Italian luxury industry to step up the pace of its transformation and search for investors, as shown by Zegna announcing a forthcoming stock market listing, and L Catterton’s acquisition of Etro.
Few new brands are quite so out there in Milan these days as GCDS, a reverse immigrant story, that staged what it termed an “electronic bonanza,” to round off Thursday night’s action in Milan Fashion Week.
The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.
The web is brimming with all kinds of content, and labels have understood the appeal of strong visual images and storytelling through uber-curated videos, as shown by the latest ad campaigns by Versace, Gucci and GCDS.
In a ruddy sign of renewed health for the Italian fashion capital, Milan Fashion Week has added five new noted houses to its official calendar, which was released Friday afternoon by the Camera della Moda.