Knitwear business Rupa & Co will merge with its wholly-owned premium brand subsidiary Oban Fashions. The merger will take place during the third quarter of the 2022 financial year and is designed to aid expansion.
Ybrands has released a new study ranking the most trustworthy brands according to consumers aged 13-36. While Dove took the top spot across all product categories, Nike reigned supreme among fashion brands.
The ubiquitous athleisure trend is expected to be central to the growth of the global intimate apparel market over the next five years with sports bras becoming a leader among versatile and fashionable innerwear.