Flipkart’s online fashion arm Myntra has partnered with around 70 sustainable brands to launch over 5,500 fashion products on its new ‘Myntra for Earth Store’ and plans to continue to expand the venture.
Ethnic wear and lifestyle brand FabIndia opened a new store in Mumbai’s Utopia City in Lower Parel on April 6. The brand has also launched a range of new womenswear size options and sustainable pieces.
Ethnic wear brand Fabindia has launched an interactive campaign titled ‘Global Dance Challenge’ to engage its customers and reach new demographics, as fashion brands continue to harness social media for marketing.
Fusion women’s and menswear designer, Kshitij Jalori, will launch his latest collection ‘Moulin Rouge’ in Raipur, with a meet-and-greet event at multi-brand luxury Indian fashion retailer, Azra, on February 5.