Mike Ashley has won the race for lingerie brand Agent Provocateur, the troubled company having entered a pre-pack administration prior to being acquired by Ashley for around £31m. But the brand's founder is not happy.
Could Agent Provacateur become part of billionaire entrepreneur Mike Ashley’s empire? A UK report Monday said the Sports Direct founder has entered the race to acquire the struggling lingerie brand currently owned by 3i.
Former La Senza owner Lion is understood to be among a group of potential buyers for underperforming lingerie chain Agent Provocateur. Other interested buyers include also specialist turnaround investor Endless and Etam.
France's Etam Développement had a mixed time of it last year with some geographies performing well and others proving more sluggish, while Q4 saw improving sales trends compared to a tougher time earlier in the year.