Parisian label Sonia Rykiel has filed for receivership and is looking for a new owner, FashionNetwork.com learned on Tuesday. The announcement comes after several years of declining sales at the label.
First Heritage Brands, the owner of Sonia Rykiel, has entrusted the position of managing director to Perry Oosting, replacing Eric Langon who has been in the role since 2012, FashionNetwork.com has learned.
French fashion house Sonia Rykiel is to close its secondary line and its childrenswear collection as it targets a returns to profits by 2019, the company said Wednesday. Sonia secondary line and kidswear have been axed.
Sonia Rykiel has named a managing director for the United States, who will be tasked with managing the company’s commercial activity and implementing strategy in what is previously unchartered territory for the brand.