Covid has forced the Italian luxury industry to step up the pace of its transformation and search for investors, as shown by Zegna announcing a forthcoming stock market listing, and L Catterton’s acquisition of Etro.
The French luxury group, which previously held 67% of the Italian brand, has purchased the remaining 33% from Laudomia Pucci, who is stepping down from her role as vice president and image director at the house.
The clothes are still snug and cosy, but fashion designers are now dreaming of outings and parties, judging from the womenswear collections for next winter presented virtually in New York, London, Milan and Paris.
With Ramadan that begins next month set to remain a key shopping season, despite the pandemic, Farfetch has launched a new Ramadan campaign. It focuses on the exclusive capsules it’s offering from 30 international names.
On Sunday, Dsquared2, Fila and Emilio Pucci injected a dose of cheerful energy into Milan Fashion Week with their riotous presentations, showcasing sophisticated collections liberally sprinkled with sporty notes.
Serious editors had to open Sunday watching an MM6 show video in Milan, tune into New York for Tom Ford’s latest ideas, and finish in Paris, where Sonia Rykiel unveiled its first collection since insolvency in 2019.
Without a creative director since 2017, Emilio Pucci is rethinking its creative strategy by bolstering its studio. For summer 2021, it revealed a strong collection, enriched by Tomotoka Koizumi's capsule collection.
With 64 fashion show, both physical and digital, the calendar of the upcoming Milan Fashion Week is a packed one, marked by the comebacks of Valentino and Dolce & Gabbana, while Gucci is taking a pass.
Nostalgia for a more innocent era, when Italy emerged from another great drama, was the theme of Dolce & Gabbana’s Alta Moda show in Florence, the first major women’s fashion collection shown since the lockdown.