Google routinely fields product queries from millions of shoppers. Now it wants to take a cut of their purchases, and is teaming up with retailers including Target, Walmart, Home Depot, Costco and Ulta Beauty .
The global professional services company has teamed up with immersive content studio Specular Theory to produce an extended reality experience, picking up VR Fest’s Best VR Branded Entertainment award.
Amazon paid about $90 million (£64.92 million) to acquire the maker of Blink home security cameras late last year, in a secret bet on the startup's energy-efficient chips to power Amazon home shopper devices.
After missing the critical holiday shopping season, Apple Inc has jumped into the voice speaker wars with the HomePod smart speaker, a device that will compete against offerings from Amazon.com and Google.
Amazon has filed a patent application with the US Patent and Trademark Office for its virtual reality mirror, offering a blended reality view to users for "entertainment and other purposes" including trying on clothes.
Amazon and Google both deeply discounted their virtual assistant speakers over the holiday season in their ongoing bid to dominate home shopping, a sharply different strategy from Apple's upcoming pricey HomePod speaker.
Amazon Prime accounted for half of all holiday sales during 2017, a 38% jump over last year, outpacing total e-commerce sales, up 18% for the season. Amazon also announced it had shipped 5 billion Prime items in 2017.
Columbia Sportswear has announced an outerwear capsule inspired by classic film Star Wars: The Empire Strikes Back. Pieces include Leia and Luke Skywalker jackets, a Han Solo parka, and a Harrison Ford hand-signed coat.