It is hard to imagine a more venerable luxury brand than Cartier, which has a reputation for artisanal excellence second to none. Yet, the majority of its audience is that lodestone of modern marketing, millennials.
The YNAP buy lit a rocket under Richemont sales last year, but it dented profitability. Yet the group remains strong with jewellery and watches buoyant while Chloé and Dunhill have seen good reactions to new products.
Great to see one brand still proudly flying the flag for British tailoring, as the shadow of Brexit approaches. Its name: Dunhill, which staged a stylish, self-assured and high-octane show Sunday night.
One of the abiding mysteries in luxury is the far greater ability of Paris brands to outperform their venerable, respected and often very classy London rivals. Dunhill may be about to become a significant exception.
The move will help the British company move closer towards its goal of becoming a global lifestyle brand. Its inaugural collection of sunglasses and optical frames is expected to during Spring Summer 2019.