In the last 18 months, the luxury label’s online sales exceeded 10% of total revenue, enabling it to reach markets hitherto regarded as secondary, like the Balkans region, chiefly Croatia, Romania and Poland.
The clothes are still snug and cosy, but fashion designers are now dreaming of outings and parties, judging from the womenswear collections for next winter presented virtually in New York, London, Milan and Paris.
With Ramadan that begins next month set to remain a key shopping season, despite the pandemic, Farfetch has launched a new Ramadan campaign. It focuses on the exclusive capsules it’s offering from 30 international names.
There are two opposing camps this season in fashion. One sees women post-lockdown refusing to sacrifice comfort for future; the other, led by Dolce & Gabbana, insists women are desperate for a night on the dancefloor.