On Sunday, the car maker showed its high-end ready-to-wear collection for the first time in Milan, illuminating with its signature red colour a runway that looked like an endless track going far into the night.
Milan Week announces nearly 170 presentations over five days with 67 shows, only eight in digital format. This season will welcome ten new names and see the return of Gucci, Bottega Veneta, and Trussardi.
Kenzo, Prada and Ambush are some of the many luxury labels active in the virtual world, whether commercialising NFTs or making significant investments in the metaverse, as Philipp Plein and Gucci did recently.
MFW, scheduled to be held from Feb. 22 to 28, will feature 71 shows, with only six in digital format. Ten new brands will be introduced while major labels such as Bottega Veneta, Diesel and Gucci return to the catwalks.
The menswear collections for next winter presented in Milan and Paris signalled a return to a chic, comfortable style, redefining silhouettes by means of textures and proportions, with a focus on outerwear.
Richemont has restructured its fashion division: AZ Factory’s ex-boss is now in charge of Dunhill, and Mauro Grimaldi, now strategic advisor of the Swiss giant's fashion & accessories division, will head AZ Factory.