Just as more and more brands opt for being super digital, Christian Dior is keeping it very real; and live, as it did Monday night, when it unveiled its pre-fall 2021 collection to an audience of 1,000 in Shanghai.
Surging sales at Louis Vuitton and Dior helped French luxury giant LVMH make a very strong start to 2021, with overall revenues returning to growth in the first quarter despite new coronavirus lockdowns in Europe.
“Everyone reacts to sincere things. When you do something that you really believe in it, and not just for commercial reasons, people react... people understand,” argues Roger Vivier's artistic director, Gherardo Felloni.
The clothes are still snug and cosy, but fashion designers are now dreaming of outings and parties, judging from the womenswear collections for next winter presented virtually in New York, London, Milan and Paris.
If the pandemic has underlined anything in high fashion it is which creative director is the most 360 contemporary designer. That honor falls to Maria Grazia Chiuri, who unveiled a video show for Dior on Monday.