Coinciding with the launch of Desigual's start-up accelerator, FashionNetwork.com spoke to the Catalan label's CEO, Alberto Ojinaga, who explained the group’s new strategy centred on innovation and collaboration.
Esteban Cortazar, who began his fashion career as a teenage wunderkind, returned to his pre-teen days in halcyon hipster days of nineties Miami for his new linkup with Spanish label Desigual that launches today.
FashionNetwork.com spoke to Desigual’s Jordi Balsells, channel strategy director, and David Sgreccia, geographies business director, about the group’s plans in Japan, its post-pandemic recovery and future projects.
The Catalan fashion label is upping its omni-channel game by launching a project to expand its e-shop, reaching 150 countries in 2021. Last year, 30% of Desigual's revenue was generated by the e-tail channel.
As the brand returns to its store opening plans following Covid-19, FashionNetwork.com spoke to David Sgreccia and Balázs Krizsanyik, the men driving the international expansion of the brand founded by Thomas Meyer.