SMCP's full year and final quarter continued to be impacted by lockdowns around the world that drove sales downwards. But digital strength, new stores and a nascent recovery in China are reasons to be cheerful.
SMCP, owner of brands including Sandro, said on Monday it would ramp up spending on advertising and focus store openings mainly on the Chinese market, pausing efforts elsewhere after years of rapid expansion.
Sandro and Maje owner SMCP's Q2 sales were “strongly impacted by Covid-19” but the company saw a “gradual sales improvement throughout quarter”. Digital boomed and Mainland China was even back to growth in June.
Ilan Chetrite is the man behind Sandro’s menswear. The founder’s son, he has worked to grow the label for a decade. As SMCP is about to buy men’s brand De Fursac, he talks to FashionNetwork.com about his menswear vision.
SMCP has continued its run of impressive results with the owner of the Sandro, Maje and Claudie Pierlot brands saying that it saw double-digit sales growth last year with its turnover above €1bn for the first time.