The PVH group, whose new European headquarters overlook Amsterdam’s docks, is investing in jeans, having created a Denim Centre to spearhead innovation and eco-responsibility, and grow its market share.
The PVH group has set up a new denim research centre in Amsterdam. Daniel Grieder, CEO of PVH’s Tommy Hilfiger, explained to FashionNetwork.com how the centre gives his brand an edge in the jeans market.
Fashion cars and fashion have always been good friends. Just ask Tommy Hilfiger, who on Tuesday announced a multi-year partnership with Mercedes Benz to be the Formula One world champion team’s official apparel partner.