The New York-based cosmetics company has created an online augmented reality try-on service for its CoverGirl brand, allowing consumers to experiment with full makeup looks without having to download an app.
India outlined a farmer-friendly budget, but for its burgeoning middle class, who aspire to own luxury goods ranging from Ray-Bans to iPhones, and Zippos to Fitbits - imported goods are set to get a whole lot costlier.
Procter & Gamble (P&G), the world's largest consumer products maker by market value, will source goods worth Rs 191 crore ($30 million) from women-owned businesses to support women entrepreneurs from India.
Fueled by body positivity and increased conversations on social media, wellness is taking shape as a major trend of 2018, with beauty and fashion companies alike entering the lifestyle market through the wellness space.
The Luxury Institute’s 2018 report reveals what international luxury consumers expect from their shopping experience, with customer service ranking highly and politeness topping the list of priorities for sales staff.
The British cosmetics brand has tapped Indie184 as its new Chief Artistic Officer in a bid to improve its US positioning. The NY artist will help Rimmel tell a story of self expression through a street style campaign.