Converse has revealed a new brand logo on its website and social media channels that is designed to convey a younger brand image that is easily readable on social media while retaining the classic spirit of the brand.
Part of the Printemps group, the youth retailer will open a 1,700 square metre store on the famous avenue. The outlet looks to reach a more international clientele, as well as attracting more women through its doors.
Somewhat eclipsed by its German competitors lately, the U.S. sports giant proved in its 2017 financial results on Thursday that business is indeed brisk, adding it plans to sell a limited product assortment via Amazon.
Walmart, Skechers and New Balance have filed the opening brief in the federal appeal of a trademark infringement case where Converse is fighting hard to protect its Chuck Taylor All Star style against numerous knockoffs.
Was that G.I. Joe or J.W. Anderson? Riffing on pop culture ideas; souvenir tat and witty brand building, Jonathan Anderson staged a marvelous show in the hills above Florence with his own self a star of the show.