A recent study of teenagers’ conversations by Engagement Labs has found that they are moving away from traditional youth brands such as Abercrombie & Fitch, as Nike continues to cement its position as a Gen-Z favorite.
As the sneaker industry continues its rapid growth and Instagram consolidates its status as the platform of choice for influencers, Adidas dominated a recent ranking of the most popular sneakers on the photo sharing app.
Ybrands has released a new study ranking the most trustworthy brands according to consumers aged 13-36. While Dove took the top spot across all product categories, Nike reigned supreme among fashion brands.
Converse has been asked by a federal court to provide more information to support the defense of its Chuck Taylor trademarks as the Nike-owned company continues its legal battle against Skechers, Walmart and New Balance.
Converse x Miley Cyrus have launched their 43-piece debut lifestyle apparel and footwear collection featuring everything from glitter Chuck Taylor All Stars to bandana prints reminiscent of Cyrus' country music roots.
After five months of hype, the tenth and final collaboration between Virgil Abloh and Nike, Inc. stemming from "The Ten" project is slated to launch in the form of a reinterpretation of the Converse Chuck 70 style.