Milan Fashion Week Men ended on Tuesday with a sense of unfinished business. Nearly all shows were virtual and there was little buzz in the city, though designers conveyed unreserved optimism in their videos.
Milan Fashion Week, almost wholly digital, will run until March 1. Italy’s top labels will all take part, except Versace, alongside many debut names like Del Core, a new entry premiering with a real show.
Five designers from the Black Lives Matter in Italian Fashion collective will kick off the show programme for the next Milan Fashion Week Women, set to start on Feb. 23 and chiefly staged in digital format.
Milan Fashion Week Men's runs from 15 to 19 January, with an exclusively online and severely reduced calendar. Deprived of the majority of its stars, the event has bet on young talent and is introducing 10 new labels.
The next Milan Fashion Week Men is scheduled on January 15-19 and, as in July, it will mix virtual performances with physical catwalk shows. On the calendar, 37 shows, including 5 physical ones, and 7 debut labels.
“We must forge ahead, adapting to the situation,” was the motto of the Italian fashion industry’s main institutions on Tuesday, inaugurating a Milan Fashion Week thin on visitors but aiming for a 20-million e-audience.
With 64 fashion show, both physical and digital, the calendar of the upcoming Milan Fashion Week is a packed one, marked by the comebacks of Valentino and Dolce & Gabbana, while Gucci is taking a pass.
As he did last February, the Italian couturier has decided to hold his next catwalk shows behind closed doors, opting for a digital format for the Emporio Armani line and a live TV broadcast for Giorgio Armani.
The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.