Jean-Marc Bellaiche took charge of French retail group Le Printemps in September 2020. In this interview, he explains how he is dealing with store closures and the Covid-19 crisis, while working to transform the group.
Part of the Printemps group, the youth retailer will open a 1,700 square metre store on the famous avenue. The outlet looks to reach a more international clientele, as well as attracting more women through its doors.
For fall-winter 2015/16, the Danish brand is segmenting its men's offer. It is bringing customers a new line called Extended, conserving a minimalist identity while playing with a more urban-chic style.