The French label bought in 2018 by Chinese group Icicle is relaunching in Europe. It recently upgraded its website and dropped a new perfume, and has now revamped its long-established Champs-Elysées flagship in Paris.
The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.
The French beauty brand has teamed up with the multitalented Italian social media star, entrepreneur and designer in a partnership that will apparently see the duo launch several projects throughout the year.
With every luxury brand executive racing to build a digital empire, it’s refreshing to sit down with Bruno Pavlovsky of Chanel; whose main focus for next year will be bricks and mortar, and live events.