H&M group owned-Cheap Monday has decided to bring sustainability to its main line for FW 18. Marketing director Rocky af Ekenstam Brennicke outlines the brand's strategy and the challenges to FashionNetwork.com.
H&M had plenty to talk about Thursday as it reported higher H1 sales, some markets that were good and others that were challenging, plus e-sales powering ahead and strength in its expanding other brands.
The H&M-owned retailer known primarily for its ultra-cool jeans, has announced that Carl Malmgren, currently in charge of denim for Cheap Monday, will take over design starting July 1. He replaces Ann-Sofie Back.