Expect a somewhat confusing scene in London Fashion Week this season, with a multitude of art installations, pop-ups and events open to the public –though much of that will represent a very welcome change.
London Fashion Week Men’s publicity used to bill the British capital as the historic birthplace of bespoke tailoring and classy gents' brands. Instead, it has morphed into the most experimental season almost anywhere.
London Fashion Week Men’s has unveiled its provisional schedule for next season and the emphasis is very much on youth and gender fluidity. The three-day season lists 42 separate events, four less than in June 2018.
“This really was unexpected,” smiles Masayuki Ino, the 39-year-old winner of the LVMH Prize 2018. Another year and Ino couldn’t even have entered the competition, seeing as he is 39, and entrants have to be less than 40.