The British Fashion Council, UK fashion’s governing body, announced on Thursday the dates of the next three editions of London Fashion Week, even as it revealed that there would be no January menswear season in 2021.
London Fashion Week debuted its first ever fully digital season Friday morning, and from the opening moment it referenced the world outside fashion – from the pandemic to protests ignited by the murder of George Floyd.
Fashion’s biggest collective experiment in many years kicks off Friday morning in the UK with the debut of London Fashion Week Digital, a three-day season which will be a closely watched laboratory for the industry.
London Fashion Week (LFW) on Tuesday unveiled the calendar for its debut digital-only season this coming weekend, with the opening event kicking off on Friday morning; a season devoid of any life runway shows.
Expect a somewhat confusing scene in London Fashion Week this season, with a multitude of art installations, pop-ups and events open to the public –though much of that will represent a very welcome change.
London Fashion Week Men’s publicity used to bill the British capital as the historic birthplace of bespoke tailoring and classy gents' brands. Instead, it has morphed into the most experimental season almost anywhere.