At the latest Milan fashion week, designers have expressed real ecological awareness for the first time in their shows, without sacrificing creativity, business or glamour, as in any fashion week worthy of its name.
Milan Fashion Week starts on Tuesday 17 with an exciting calendar featuring new names like Boss and Peter Pilotto; a host of Chinese designers and emerging talent; and Italy’s leading labels, except for Roberto Cavalli.
In a ruddy sign of renewed health for the Italian fashion capital, Milan Fashion Week has added five new noted houses to its official calendar, which was released Friday afternoon by the Camera della Moda.
From the September 2019 edition, the Milan Fashion Week show calendar will be more balanced, to make each day a special occasion. In February 2020, Gucci will open the week and Armani will stage the closing show.
Milan has lost Prada, MSGM and N°21. Giorgio Armani, however, will be there in force, both opening and closing the event, which welcomes four new names: Youser, David Catalan, Edithmarcel and Miguel Vieira.
Giorgio Armani has altered the time and location of its signature menswear show on June 17 in the upcoming Milan menswear catwalk season, significantly helping to anchor the final day of Milano Moda Uomo.