The pandemic has forced luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers in Europe when tourists, especially from China, have been absent for more than a year.
Milan Fashion Week, almost wholly digital, will run until March 1. Italy’s top labels will all take part, except Versace, alongside many debut names like Del Core, a new entry premiering with a real show.
Brunello Cucinelli, who opened the famed Florentine trade fair Pitti on Tuesday, is fashion's resident philanthropic designer entrepreneur. One of fashion's busiest men discusses his idea for a new social contract.
In an exclusive interview, Agostino Poletto, general manager of trade show Pitti Immagine, gives FashionNetwork.com an initial assessment of Pitti Connect. The site, launched in July, hosts three virtual exhibitions.