Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
As many luxury brands struggle, we spoke to Sergey Arkhangelskiy, boss of Reality technology start-up Wanna – which is working with the likes of Gucci, Farfetch and Puma – and aiming for a 200% growth rate this year.
Few Scandinavian brands have had as much impact of late as Ganni, which just staged a double-header in this February’s edition of Copenhagen Fashion Week. We met the husband and wife CEO and designer to find out more.
It has been slightly over a month since Richard Malone was crowned the winner of the 2020 International Woolmark Prize, but the prestigious international competition has already begun looking for the next big talent.
If anyone thought the athleisure trend might be fading, they couldn't have been more wrong. Lyst said Friday that 2019 saw soaring searches while 2020's New Year's resolutions have boosted demand further.
Expect a somewhat confusing scene in London Fashion Week this season, with a multitude of art installations, pop-ups and events open to the public –though much of that will represent a very welcome change.
Farfetch has made several changes to its senior management team. Kshitij Kumar has been appointed as the company’s first chief data officer, whilst Holli Rogers is to become its first chief brand officer.
Four months ago, reviewers looking ahead to the February edition of London Fashion Week Men’s all stressed these would be the final menswear shows in London before Brexit. Until Theresa May's deal died in Westminster.
Two of the biggest names in luxury retail are now working together with Farfetch saying on Tuesday that it’s linking up with Harrods and will be the luxury department store’s global commerce platform provider.