Hugo Boss expects sales to recover in the fourth quarter, helped by more modern stores and growth in mainland China and ecommerce, after the German fashion house reported falling sales in the US and Hong Kong.
Thriving demand in mainland China drove sales higher at luxury brand Hermès in the third quarter, helping it offset a slowdown in Hong Kong, and the company said on Thursday that the momentum had carried into October.
Few people are better placed to suggest how fashion, luxury and beauty brands can reach Chinese consumers than Christina Fontana, director of fashion & luxury Europe for Alibaba, the world's biggest e-commerce company.
Milan Fashion Week starts on Tuesday 17 with an exciting calendar featuring new names like Boss and Peter Pilotto; a host of Chinese designers and emerging talent; and Italy’s leading labels, except for Roberto Cavalli.
The market has evolved greatly in recent years, transforming the design process and the way fashion start-ups are created. FashionNetwork.com looks at the advantages emerging designers have, and the hurdles they face.
Hugo Boss expects full-year sales and earnings to come in at the lower end of its forecasts due to challenges in the U.S. market, despite strong sales growth in China, the German fashion house said on Thursday.