At a spruced-up pilot store in H&M's home town of Stockholm, the chain founded in 1947 is testing new concepts that mark a break with its past, and partly echo some tactics already deployed by rivals to attract shoppers.
Boohoo Group has announced a new CEO from rival Primark with current co-CEO Carol Kane set to stand down as part of a board re-alignment. But Kane will remain heavily involved with company and will take on a new role.
H&M remains the most popular fashion brand globally with Zara, Adidas, Asos and Nike also in the top five of brands consumers are searching for, while French luxury labels are performing strongly, new figures show.
The pioneer of fast fashion isn't looking so fast anymore. Inditex , the world's largest clothing retailer and owner of the Zara chain, faces growing competition from younger, online-only players like Boohoo.
Boohoo.com went from strength to strength last year as sales doubled and profits surged. And its short-term aim of being a £1bn op is dwarfed by its longer-term goal of leading the e-tail market with £3bn in sales.