Zara continues to be the group’s largest brand, while Stradivarius and Uterqüe are the fastest-growing formats. FashionNetwork.com takes an in depth look at brand performance and Inditex’s long-term vision.
The Spanish apparel giant is committed to a global transformation strategy aiming for full sustainability by 2025. By 2020, all of its stores will be eco-efficient and will completely eliminate the use of plastic bags.
After the group’s online sales hit 3.2 billion euros in 2018, Inditex is preparing for the future with a new global store model that removes the barriers between brick-and-mortar retail and e-commerce.
Massimo Dutti has relaunched its fragrance offer with a more premium look, underlining the Spanish group’s ambition to tap into this thriving market. All Inditex brands, except Uterqüe, now have their own fragrance.
The Inditex group, whose objective is to sell its eight brands online across the whole world by 2020, is now adding another 106 countries to extend Zara’s web presence to 202 markets across the planet.