Most people when they think of Germany this month will think of politics not fashion, as voters will select the successor to Angela Merkel. Still, this week the capital staged Mercedes-Benz Fashion Week Berlin.
From 2018 onwards, Mercedes-Benz will no longer be affiliated with the IMG-organised Berlin Fashion Week, reported several Berlin newspapers this week, as the German automobile manufacturer rolls out a new strategy.
With four trade shows and a tech-focused conference, Premium Group was the most ambitious project during Berlin Fashion Week. And after reporting an 11% increase in footfall the company demonstrates it was well worth it.
Textiles tradefair Techtextil, which will be held from May 9-12, 2017 in the US, showed examples of the links between textiles and technology at the Fashiontech conference during the Berlin Fashion Week.
Berlin is gearing up to kick off a new edition of Berlin Fashion Week on 17 January, welcoming over 200,000 visitors as the industry comes together to see the latest collections from the best local talent.