From 2018 onwards, Mercedes-Benz will no longer be affiliated with the IMG-organised Berlin Fashion Week, reported several Berlin newspapers this week, as the German automobile manufacturer rolls out a new strategy.
With four trade shows and a tech-focused conference, Premium Group was the most ambitious project during Berlin Fashion Week. And after reporting an 11% increase in footfall the company demonstrates it was well worth it.
Textiles tradefair Techtextil, which will be held from May 9-12, 2017 in the US, showed examples of the links between textiles and technology at the Fashiontech conference during the Berlin Fashion Week.
Berlin is gearing up to kick off a new edition of Berlin Fashion Week on 17 January, welcoming over 200,000 visitors as the industry comes together to see the latest collections from the best local talent.