German consumer goods firm Beiersdorf reported a fall in sales of adhesives to the auto industry in the third quarter but new products boosted its skin care business which held up better than expected.
Personal care Nivea India Pvt Ltd, an affiliate of German Beiersdorf AG, is looking to tweak its strategy in the Indian market for growth and will be launching customised products to boost sales going forward.
German consumer goods firm Beiersdorf reported a recovery in sales of its Nivea skin cream and its premium La Prairie brand in the first quarter after a new chief executive pledged more investment to fight niche brands.
Nivea skin cream maker Beiersdorf will make additional investment of up to 80 million euros a year in its consumer business to counter a forecast drop in sales growth, the German company said on Tuesday.
Beiersdorf said it snatched market share away from rivals as it posted a 6 percent rise in organic group sales in the first nine months, boosted by strong performances at both its Consumer and Tesa businesses.