
Beiersdorf, the maker of Nivea skin creams, is promoting current deputy chief executive Stefan De Loecker to the top job from Jan. 1, with a mandate to make the company more digitally savvy and expand internationally.
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Beiersdorf, the maker of Nivea skin creams, is promoting current deputy chief executive Stefan De Loecker to the top job from Jan. 1, with a mandate to make the company more digitally savvy and expand internationally.
Beiersdorf, the maker of Nivea lotions, will appoint current deputy chief executive Stefan De Loecker as CEO effective from December, German monthly manager magazin reported on Thursday.
A hot summer is boosting demand for Beiersdorf’s Nivea skincare range, the world’s leading sunscreen maker said on Tuesday, as it nudged up its 2018 sales forecast.
German consumer goods group Beiersdorf, the maker of Nivea skin creams, said on Thursday its Chief Executive Stefan Heidenreich would step down in the second board resignation this year.
Germany's Beiersdorf, the maker of Nivea skin care products, said on Monday it had agreed a strategic cooperation with NetEase Kaola, an unit of Chinese video games publisher NetEase focused on cross-border e-commerce.
Beiersdorf's sales growth was lifted by its Tesa adhesives unit and La Prairie premium skin care brand in the first quarter, smoothing slowing sales of its Nivea products.
Beiersdorf, the maker of Nivea and other skin care products, said on Tuesday it has appointed Dessi Temperley, head of investor relations at Swiss food giant Nestle, as its new finance chief.
Bollywood actress Taapsee Pannu has been named as the new brand ambassador for Nivea in India and will be seen endorsing the brand in the country.
The maker of Nivea and other skincare products gave a cautious outlook for 2018 on Thursday, forecasting sales growth of around 4 percent and its operating profit margin to stay at a similar level to last year.
German personal care brand Nivea owned by the Hamburg-based Beiersdorf Global AG is hoping its global partnership with Spanish club Real Madrid will help boost sales in the booming men’s grooming market in India.