Germany's Beiersdorf, the maker of Nivea skin care products, said on Monday it had agreed a strategic cooperation with NetEase Kaola, an unit of Chinese video games publisher NetEase focused on cross-border e-commerce.
The maker of Nivea and other skincare products gave a cautious outlook for 2018 on Thursday, forecasting sales growth of around 4 percent and its operating profit margin to stay at a similar level to last year.
German personal care brand Nivea owned by the Hamburg-based Beiersdorf Global AG is hoping its global partnership with Spanish club Real Madrid will help boost sales in the booming men’s grooming market in India.
L'Oréal , the world's biggest cosmetics company, on Thursday posted slightly higher-than-expected sales in the third quarter as luxury brands such as Lancôme and a surge in demand in China drove growth.
Beiersdorf, the maker of Nivea cream and Tesa adhesives, raised its guidance for 2016 earnings on Thursday on strong third-quarter sales at its consumer business, turning around a disappointing first half of the year.
Innovation is at the heart of the leading cosmetics groups' strategy. This is why Beiersdorf has forged closer links with Innoget, the innovation marketplace linking companies with the scientific community.