Richemont has launched a new watch brand, Baume, offering trendy time pieces priced in the hundreds rather than the thousands of dollars to lure young people away from using their smartphones to tell the time.
Swiss group Richemont, owner of the Cartier, Piaget and Chloé brands, among others, and the third largest luxury group in the world, has reworked the management of its watch brands Jaeger-LeCoultre and Baume & Mercier.
A boom in online luxury goods sales is finally convincing high-end watchmakers, long sceptical that customers would pay thousands to buy intricate timepieces on the web, to step up their investments in e-commerce.
Mr Porter is further expanding its fine watch department with the addition of a curated selection of seven Cartier Watches. The line-up will launch on 5 April, with further launches planned for later this year.
Founded by the house to retrace its history, 'Maison Chloé' opened its doors on July 2 with an exhibition dubbed 'Femininities-Guy Bourdin', at number 28 rue de la Baume in the 8th Paris arrondissement.