The international brewer has chosen the Italian sportswear brand as its partner for the latest World Cup-themed edition of the company’s #Heineken100 program, resulting in a six-piece soccer-focused capsule.
The Japanese label is readying its first European store for a December opening in Paris. Bape (aka A Bathing Ape) will move into a space on 34 rue de la Verrerie, next to the BHV Homme department store.
The Detroit-based online marketplace launched over 3,000 Supreme products on its platform and has plans to later add Off-White, Kith and Bape. In addition, Rob Gonzales will lead the StockX streetwear team.