Florence-based trade show Pitti Uomo will be one of the first to relaunch its physical show, from June 30 to July 2, albeit in a reduced format and with safety measures. It expects up to 8,000 buyers and over 300 brands.
Milan Fashion Week, almost wholly digital, will run until March 1. Italy’s top labels will all take part, except Versace, alongside many debut names like Del Core, a new entry premiering with a real show.
Milan Fashion Week starts on Tuesday 17 with an exciting calendar featuring new names like Boss and Peter Pilotto; a host of Chinese designers and emerging talent; and Italy’s leading labels, except for Roberto Cavalli.
The impact of terrorist attacks in Europe on global shoppers’ desire to visit the region appears to have all but gone with Europe-wide sales to international shoppers up by 11% in April after an 8% drop last April.
Kering will again partner with Michelle Obama when the former First Lady presents the French edition of her autobiography, Becoming, in Paris next week, before an audience that will include 350 young women.
The former professional trade fair, since transformed by Zalando into a hybrid event combining trade show with fashion and music festival, returns to Berlin for its third edition from 31st August to 2nd September.