Innovation and sustainability are two of the linchpins of H&M's long-term strategy. In parallel with the drop of H&M’s Colour Story collection, FashionNetwork.com spoke with the Swedish group’s creative advisor.
H&M is putting more support behind Thursday’s launch of its Simone Rocha collaboration with a digital experience “activated via a beautiful, limited-edition book created in collaboration with painter Faye Wei Wei”.
H&M is linking up with Jeremy Scott/Moschino for its big collaboration this November and it chose Coachella and Gigi Hadid to reveal it in an Instagram Live chat that hints at innovative marketing for the collection.
The Swedish clothing giant will launch its fourth "Close The Loop" denim collection -- made from recycled cotton -- October 5. The six new limited-edition pieces will go on sale in H&M stores and online at www.hm.com.