New Look was upbeat on Wednesday as it focused on the positives in its end-of-Q3 report rather than its continuing sales fall. But it seemed justified in that view as the business is clearly improving.
New Look has admitted last year was very difficult as it revealed bleak trading results amid external and “self-inflicted” issues. However, it said its turnaround plan is on track to deliver stability for the new year.
Fallen star New Look has had a tough time lately and Tuesday’s set of first-half results didn’t offer hope that an upturn is near. But it's staying upbeat and has brought back Alistair McGeorge to lead its turnaround.