This year has increased the importance of Chinese consumers to the luxury sector as the overall market has shrunk while China’s purchases have surged. And there's more to come in the next few years too.
Farfetch is rarely out of the news these days and it’s currently making headlines with its Q3 results. It's still loss-making, but appears to be riding the wave of the "paradigm shift in favour of online luxury".
Alibaba sales for its post-COVID-19 Singles' Day shopping extravaganza hit $74 billion, a haul that was overshadowed by a 10% drop in its shares after China published draft anti-trust rules aimed at internet platforms.