The Federation de la Haute Couture et de la Mode has confirmed that French authorities will allow live catwalk shows in July's haute couture season in Paris; and added Pyer Moss as one of its guest members.
Pandemic or not, the ultimate expression of luxury in fashion, the Paris haute couture season, will debut digitally Monday with almost 30 houses vying for the attention of the world’s most expensively dressed women.
Day two of Paris haute couture featured 11 brands on the calendar, opening with gutsy retro chic by Chanel, but most couturiers, with far less resources, showed contemplative clothes, created quietly during confinement.
A strong and coherent image, a good international and online presence, and a certain agility have allowed designer labels to establish their success. This has proved a winning formula but it could evolve with Covid-19.